- ROAS
- 4.2×
- CPA
- €63
- Attributed revenue
- +16%
- Status
- Healthy
Your AI growth engineer for paid acquisition
Know what changed.See what it did to the business.Know what to change next.
Hendrik compares your ad campaigns with orders, payments and customer activity to explain what changed and recommend what to do next.
Always connected
The AI that already knows your acquisition system.
Your ad platforms are only one part of the answer
Your ad platforms already have the data. That’s not the problem.
Google Ads and Meta Ads can tell you what happened inside their platforms. They cannot independently tell you whether the customers they attributed became good customers, refunds erased the apparent return, product mix destroyed gross margin after COGS, or inventory makes scaling a bad decision.
Hendrik evaluates paid-media activity against the business outcomes that can change the answer.- Orders
- +4%
- Refund rate
- +7 pp
- Low-margin SKU mix
- +13 pp
- Gross margin
- −€31k
Illustrative example
Same campaign. Different decision.
See Hendrik work
See Hendrik investigate a real acquisition question.
InvestigationMeta prospecting profitability mismatch
Which campaigns look profitable in-platform but lose the business money?
Meta prospecting reports the strongest attributed return, but refund-adjusted customer quality and low-margin product mix erase the apparent gain.
Want Hendrik to answer this with your data?Start with your own data, or walk through your setup with Wes.
Start with Hendrik Book a founder demo Your integrations, working together
Your ads tell part of the story.
Existing alternatives
Dashboards and general AI still leave the operating work with your team.
Keep the tools that already serve you. Hendrik adds the continuously connected loop between seeing a change and making a measured decision.
BI / Looker
Dashboards show the data. Your team still has to run the loop.
- Dashboard
- You notice
- You investigate
- You decide and measure
- Current business state
- Watch
- Investigate
- Recommend and measure
General AI
General AI starts with what you give it. Hendrik starts with current context.
ChatGPT and Claude can reason over a spreadsheet or screenshot. Hendrik keeps the connected evidence, definitions, constraints, and decision history together.
- Advertising
- Campaign delivery and attribution
- Commercial
- Orders, refunds, payments, and product cost
- Customer
- New-customer and lifecycle outcomes
- Gross-margin definition
- New-customer definition
- Inventory rules
- Approval limits
- Previous investigations
- Previous decisions
AskWhy did new-customer CAC worsen?
HendrikInvestigates from the current connected business context.
Illustrative evidence categories. Each investigation uses only current, connected evidence available for that question.
Control is product behavior
Hendrik can investigate broadly. It can act only inside your rules.
Start entirely read-only. If you enable execution, every proposed change shows the exact account, current and proposed values, evidence, guardrails, and measurement window before you approve it.
Nothing changes without your approval.Google Shopping — USProposal awaiting approval
Protect inventory before restock
- Before
- $3,200/day
- After
- $2,450/day
Reduce daily budget 23%
Why
- Google Ads ROAS
- 4.1×Healthy
- Hero-SKU revenue share
- 58%
- Stock cover
- 5.8 days
- Next replenishment
- 11 days
At the current order velocity, the three hero SKUs are projected to stock out about 5 days before replenishment.
This is an inventory-protection decision, not a performance cut.- Branded Search untouched
- Budget floor: $2,200/day
- Shopify inventory current
- Re-evaluate in 24 hours
- Any budget increase requires approval
Illustrative decision state
From change to measured outcome
Hendrik owns the loop between noticing a problem and knowing whether the fix worked.
Built for in-house paid acquisition
For teams already spending real money on paid acquisition.
Hendrik is built for teams that reconcile ad-platform performance with revenue, gross margin, refunds, customer quality, inventory, and other business outcomes before deciding what to change.
Good fit
- You run paid acquisition in-house.
- You spend across more than one channel.
- Your decisions depend on commerce, payment, or customer data.
- You investigate performance changes every week.
- You want recommendations, while a person keeps control.
Hendrik is not
- You want an agency to run the account.
- You mainly need ad creative or campaign launches.
- A dashboard already answers every decision question.
- You want campaign changes without approval.
US$1,000 / month
Month-to-month · No implementation fee
Questions before a founder demo
The differences that matter before you put Hendrik to work.
I already have Meta and Google Ads reporting. Why do I need Hendrik?
Ad platforms explain delivery and their own attribution. Hendrik checks those observations against the business outcomes that can change your decision, including orders, refunds, product cost, customer quality, and inventory.
We already use Looker or BI. What does Hendrik add?
Keep it. BI centralizes and displays data. Hendrik notices a material change, investigates it, prepares a bounded next move, and measures what happened after your team decides.
Why not just use ChatGPT or Claude?
General AI starts with the files and context you provide for each question. Hendrik keeps the current evidence, definitions, constraints, and decision history together, so each investigation starts from the state of your acquisition system.
Can Hendrik change live campaigns?
Yes, if you enable execution. You can also use Hendrik entirely read-only. Every proposed change shows the exact account, before-and-after values, and guardrails before you approve it.
What data can I connect?
Connect the advertising and business data that matters for your decisions: commerce, payments, customer lifecycle, analytics, and your own commercial rules. Hendrik only uses data that is available and current for that question.
Who is Hendrik for?
In-house paid-acquisition and growth teams with recurring spend, several evidence sources, repeated investigation work, and a need for people to control consequential changes.
Can I start read-only?
Yes. Read-only is the starting state. You can investigate and review recommendations without enabling campaign changes.
Start with your data
Have a real acquisition question?Bring it.
Create your account, connect your data and ask Hendrik what changed. If you want to talk through your setup first, book a founder demo with Wes.